<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>FPI | Social</title><description>Marketing, print and business-building ideas spotted early around the world and translated for small business owners in Central Texas.</description><link>https://fpisocial.com/</link><item><title>Your next customer may never see your website</title><link>https://fpisocial.com/insights/ai-answers-before-your-website/</link><guid isPermaLink="true">https://fpisocial.com/insights/ai-answers-before-your-website/</guid><description>In the UK, AI answers now sit on top of search and fewer people click through. Here is how a Central Texas business gets named in the answer.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate></item><item><title>The UK just measured what postcards really do</title><link>https://fpisocial.com/insights/postcards-drive-web-traffic/</link><guid isPermaLink="true">https://fpisocial.com/insights/postcards-drive-web-traffic/</guid><description>UK mail tracking shows printed mail driving website visits at a five-year high. A local business can put that to work with one route and one QR code.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate></item><item><title>In Europe, the bag is part of the brand</title><link>https://fpisocial.com/insights/paper-packaging-is-the-brand/</link><guid isPermaLink="true">https://fpisocial.com/insights/paper-packaging-is-the-brand/</guid><description>Most European shoppers now prefer paper packaging and say they buy more from stores that drop plastic. A small shop can make that its edge.</description><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>